Research

Key findings: AI adoption in marketing increased 45% YoY. Top trends include predictive analytics, personalization at scale, and voice-activated workflows. Major players are investing heavily in generative AI capabilities.

Competitor offers similar features at 20% higher price point. Weaknesses: Poor mobile experience, limited integrations, slower customer support. Opportunities: Target their SMB customers with our streamlined onboarding.

Research shows value-based pricing outperforms cost-plus by 24%. Usage-based pricing gaining traction. Key insight: Companies with transparent pricing pages convert 38% better than those requiring sales calls.

Average B2B content marketing ROI: 3.2x. Top performing channels: LinkedIn (4.1x), Email newsletters (3.8x), Blog content (2.9x). Video content shows highest engagement but requires largest investment.

Voice AI adoption in customer service growing 67% annually. Key benefits: 24/7 availability, 40% cost reduction, improved customer satisfaction scores. Challenges: Complex query handling, accent recognition.